Data brokers are companies that collect, package, and sell personal information. Your parent's home address, phone number, age, and in some cases their daily schedule — all of it is sitting on hundreds of websites right now, available to anyone who searches.
Scammers use these sites to build targeting lists. They know her name, her neighbourhood, and sometimes her family members' names before they ever make contact.
Data removal services request takedowns from these sites on your behalf — and keep doing it, because the data comes back.
Data brokers are companies that collect, package, and sell personal information. Your parent's home address, phone number, age, and in some cases their daily schedule — all of it is sitting on hundreds of websites right now, available to anyone who searches.
Scammers use these sites to build targeting lists. They know her name, her neighbourhood, and sometimes her family members' names before they ever make contact.
Data removal services request takedowns from these sites on your behalf — and keep doing it, because the data comes back.
What Data Removal Services Actually Do
They submit opt-out requests to data broker websites on your behalf. The good ones work through a list of 100–200+ broker sites, monitor for when data reappears, and resubmit automatically. You can do this yourself — it takes around 40 hours the first time.
QUICK COMPARISON TABLE
DeleteMe
Incogni
Sites Covered
950+ brokers examined (86+ actively monitored on Standard)
420+ brokers automated
Monitoring
Quarterly human-reviewed reports
Continuous automated
Reports
Detailed quarterly PDF reports
Dashboard summary
Family Plan
Yes (add members)
✓ Yes (Family plan available)
Annual Price (approx)
~$129/year individual
From ~$78/year
Best For
Maximum transparency, family use
Broader automated coverage, lower cost
What Data Removal Services Actually Do
They submit opt-out requests to data broker websites on your behalf. The good ones work through a list of 100–200+ broker sites, monitor for when data reappears, and resubmit automatically. You can do this yourself — it takes around 40 hours the first time.
QUICK COMPARISON TABLE
DeleteMe
Sites Covered - 950+ brokers examined (86+ actively monitored on Standard)
Monitors quarterly human-reviewed reports
Detailed quarterly PDF reports
Family Plans (Add Members)
Annual Price (~$129/year individual)
Best for Maximum transparency, family use
Incogni
Sites Covered - 420+ brokers automated
Continuous automated monitoring
Dashboard summary reports
Family Plan Available
Annual Price (From ~$78/year)
Best for Broader automated coverage, lower cost
DeleteMe examines over 950 data broker sites and sends detailed quarterly reports showing exactly which sites had her data and what was removed. It's the most transparent service in the category — human-reviewed, not just automated.
The family plan is genuinely useful — you can add a parent to your own account rather than managing two separate subscriptions.
750+ data broker sites covered
Family plan — add up to 4 people
Detailed quarterly reports — shows exactly what was removed
Manual + automated removals — human review on complex cases
U.S.-focused (best for US residents)
Incogni automates removals across 420+ broker sites and does the job well. It's fully automated rather than human-reviewed like DeleteMe, and priced more accessibly. The Surfshark connection means it's backed by a known privacy company, and a Family plan is available.
180+ broker sites
Automated, continuous removal
Clean dashboard — easy to check status
No family plan — separate account needed for each person
You can remove data from broker sites yourself — each site has an opt-out form. It takes 40+ hours initially, and you have to repeat it every few months because the data comes back. For most families, the annual cost of a removal service is worth it.
HOW TO SET IT UP FOR YOUR PARENT
Setting up a VPN for a senior parent takes about 10 minutes and requires you to do it once — after that, it runs in the background.
Step 1:
Google your parent's name + their suburb — see what comes up
Step 2:
Sign up for DeleteMe and add their details
Step 3:
Wait 30 days — the first removal report will show you exactly what was out there
Step 4:
Pair this with identity monitoring (Aura) for full coverage — removal reduces exposure, monitoring catches what gets through
DeleteMe examines over 950 data broker sites and sends detailed quarterly reports showing exactly which sites had her data and what was removed. It's the most transparent service in the category — human-reviewed, not just automated.
The family plan is genuinely useful — you can add a parent to your own account rather than managing two separate subscriptions.
750+ data broker sites covered
Family plan — add up to 4 people
Detailed quarterly reports — shows exactly what was removed
Manual + automated removals — human review on complex cases
U.S.-focused (best for US residents)
Incogni automates removals across 420+ broker sites and does the job well. It's fully automated rather than human-reviewed like DeleteMe, and priced more accessibly. The Surfshark connection means it's backed by a known privacy company, and a Family plan is available.
180+ broker sites
Automated, continuous removal
Clean dashboard — easy to check status
No family plan — separate account needed for each person
You can remove data from broker sites yourself — each site has an opt-out form. It takes 40+ hours initially, and you have to repeat it every few months because the data comes back. For most families, the annual cost of a removal service is worth it.
HOW TO SET IT UP FOR YOUR PARENT
Setting up a VPN for a senior parent takes about 10 minutes and requires you to do it once — after that, it runs in the background.
Step 1:
Google your parent's name + their suburb — see what comes up
Step 2:
Sign up for DeleteMe and add their details
Step 3:
Wait 30 days — the first removal report will show you exactly what was out there
Step 4:
Pair this with identity monitoring (Aura) for full coverage — removal reduces exposure, monitoring catches what gets through
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